紐約大學整合營銷專業的解析

今天為大家帶來紐約大學M.S.in Integrated Marketing整合營銷專業的解析。

該專業所有的課程均以marketing為中心。學生需要先完成一系列核心課程，然后從三個concentration areas中來選課：digital marketing, brand management, ormarketing analytics。為了完成學位，學生需要修capstone course。

整個課程包含14門課，每門課3學分，總共42學分。所有的課程都在晚上上課，以方便職場人士以及滿足學生的實習需求。全日制學生需要兩年完成學位，兼職學生需要在五年內完成學位。

核心課程 ：

Integrated Marketing

Finance for Marketing Decisions

Campaign I: Strategy & Execution

Campaign II: Planning & Management

Statisticl Measurements, Analysis, & Research

Database Mgmt & Modeling

Competitive Strategy

Digital Marketing

The C-Suite Perspective: Leadership & Int Mktg

特色的選課與實習：可以根據自己的興趣愛好以及職業發展目標在以下三個concentrations里面進行課程選擇，值得一提的是所以的concentration里面，均有實習這個選項，但不算做學分。

Brand Management領域：

Brand Strategy

Managing Products & Brands

Consumer Behavior

Direct Marketing

Internship

Digital Marketing領域:

Social Media & The Brand

Search Marketing

E-Commerce Marketing

Operations Strategy

Direct Marketing

Internship

Intensive in American Business

Marketing Analytics領域:

Business Analytics and Data Visualization Using SAS

Web Analytics: Seo/Sem, Ppc, Email & Clickstream

Advanced Test, Analysis, & Experimental Design

Crm: Managing Customer Experience

Direct Marketing

Internship

Intensive in American Business

該專業的畢業生的職業方向包括但不限于：brand and product management for consumer and business-to-business companies;consumer behavior and market research analysis;advertising agency and digital agency management;database management;media sales; earch-engine optimization;e-commerce, e-mail, and social media marketing;marketing analysis（消費者和b2b公司的品牌和產品管理;消費者行為和市場研究分析;廣告代理和數字代理管理;數據庫管理;媒體銷售;搜索引擎優化;電子商務、電子郵件和社交媒體營銷;營銷分析）。

往屆學生就職公司 ： Nestle；The Dannon Company, Inc.；Google Inc.；Draftfcb；Donnelley Marketing；DoubleClick；Organic, Inc.；Microsoft；Digitas；Razorfish；WeightWatchers.com；Lacoste；Ogilvy；G2 Worldwide；Oxygen Media；Epsilon Data Management, LLC；Elizabeth Arden, Inc.；MRM Worldwide；SAP；Citigroup Inc.